Yesterday I demonstrated my mobile working solution at the Capgemini Futures Forum (#fow2011). The theme of the session was very much about embracing what the user wants and finding ways for corporate IT to reach out to them at their level rather than forcing the traditional IT approach upon them. I do this with iPads. To me it seems logical to use iPads at work – a natural fit that will transform the way our employees work in a truly revolutionary way. The key message I was trying to convey during my talk was that there was nothing that special with the solution itself and that what I have achieved at work is to simply extend the corporate desktop experience that they are already well acquainted with to the new form factor of a corporate iPad. The desktop is now truly mobile – take the cloud to your users so that it can be accessed anywhere and at any time and from any device.
Simplicity provides the answer to complex problems
Before my presentation it took me some time to work out what it was about my iPad solution that is actually different. Most people have seen or used an iPad and know very well what they do, so there’s nothing new to show off there. On my work iPad I have my pictures, my music, my films and a whole range of apps ranging from games to social media. I’ve personalised the wallpaper with pictures from my honeymoon and there is little to differentiate it from a personal device.
So how is it different? The difference is that I have more than just my work email, calendar and contacts pushed to my device. Alongside the Angry Birds and Facebook apps, I also have apps including Oracle, the intranet and SharePoint 2010 collaboration tools all connected to the corporate sphere. The lines between corporate and personal are blurred. As a user I’m not fussed about how this is done. It just works. Whether I click on an icon for Angry Birds or Oracle they just have to open and work. I don’t want to spend time working out why I can’t get my emails or why SharePoint isn’t connecting. A user doesn’t care about MDMs and VPNs and probably doesn’t even know what those acronyms mean. But why should they?
How does it work?
When a user collects one of our iPads or iPhones they are guided through the enrolment process with the Mobile Device Manager (MDM). It doesn’t matter which MDM tool we’ve chosen – there are many products on the market which use the same Apple APIs so all offer pretty much the same thing. Once enrolled, the user’s Exchange details are pulled down to the device to securely deliver email, contacts and calendar within the native iOS apps. Native is key here – Apple has done a brilliant job with their apps so why wouldn’t you want to use them? At the same time, a user certificate and VPN settings are also downloaded to the device. The beauty of this certificate-based authentication method is that it allows for VPN on demand. With this configuration the VPN tunnel is opened whenever a user opens a corporate app or browses to an internal website. The user doesn’t even need to know it’s happening. They never need to know what a VPN is. They can carry on working within their own circle, using the apps in the way that’s familiar to them and the iPad does the rest for them. I believe it’s the responsibility of corporate IT to provide users with this experience. They don’t want to have to login in three different places just to read their email, or open an app that delivers a clunky Windows remote desktop on a device as elegant as an iPad. Stop trying to over-engineer the problem – sit at the user’s level and understand what it is that they really want and what they have the patience for.
The demo I gave yesterday was a real world example of how iPads are changing the way people work. Members of one of the most critical teams in our business approached me a few months ago looking for a solution to their problems. This team is responsible for rapidly responding to emergency incidents. In the old world, they had to print about 300 pages of safety critical documentation for every one of their 15 vehicles every single day. They wanted to go green and get rid of their dependence on paper. They wanted to have reliable access to all their safety information in electronic format and they wanted a way of collaborating between teams and being assured that they were referencing the latest available information. The solution was SharePoint 2010 and an iPad for each of their vehicles. Using SharePoint they could have a central repository for their documents updated and managed on PCs by office-based teams. They could access this anywhere from an iPad, complete their vehicle check sheets online and upload any photos related to incidents back into SharePoint so that this information could be shared instantly with all their colleagues. And all for less than £500 per iPad and a SharePoint team site that took 2 hours to build.
What’s of greatest significance for me is that most of this team will admit that they’re not the most IT-literate. Yet they want to find better ways of working and to do this they want something simple. An iPad is perfect – it’s form factor is inviting and it’s user experience is intuitive and fun. They get it, they love it and they want to embrace it. By providing the connectivity to the corporate cloud (SharePoint) they can interact better with their colleagues and free up their time to do the things that really matter, rather than struggling with a mouse or keyboard and being tied to a desk.
“But we’re different”
Typically what happens when I show what I’ve been doing on iPads to others in the industry is that questions always turn to security. Frequently I get reactions such as “that’s very impressive but it wouldn’t work for us. We couldn’t possibly use iPads in the same way that you do.” It’s like there is an ingrained fear within many IT managers who refuse to accept that whether we like it or not, the era of the smartphone and tablet is here and there is nothing we can do about it other than embrace it. Instead of welcoming the technology revolution they want to put up walls and lock it down to an extent where it stops being useful. Even if we refuse to accept this technology and won’t bring it into the corporate sphere, our users are going to carry on doing what they want to do without us, using their own tablets and smartphones to do the things they want to do in a quicker, smarter way.
Brian Madden sums this up brilliantly here
My challenge to these IT managers is always to ask whether they have blocked the use of USB memory sticks and CD drives at work? Or whether their corporate proxy servers block access to www.dropbox.com? I am yet to be told yes to any of those questions. If someone really wants to get data out of the ‘safe’ corporate IT world, they will find a way. So why are we getting so worried about losing data on an iPad? Clearly we need to be cautious but not to be so cautious that we shut the doors on fantastic opportunities. Data can be secured on an iPad, security measures can be put in place and risks can be mitigated. If your data gets compromised, just wipe it remotely.
Users first
The success of this project has relied on a user-first approach. We got rid of the old thinking and started thinking about what we’d want as a user. Gone are the days of telling our users what IT looks like – our customers drive this change. They tell us what they want and we need to find ways to accommodate them.
I’m not a technical expert; I’m an enthusiast with passion! I’ve tried at every turn to put the user first and have had awesome support from a technical team that like to think different to help steer me to this goal. But what do you think? How do you embrace the demands of an increasingly IT-savvy customer and what are the challenges facing you? I’m keen to learn and exchange ideas in the pursuit of the ultimate goal of putting the user first. Feel free to comment below.

